We based the identity program for Horizon at Playa Vista on the compass rose because this project is located on land once owned by
Howard Hughes overlooking the Pacific Ocean. It reflects the rich aviation history that began with his earliest world record winning flights.
The parking structure is 5 levels tall and over 800 feet long. Clear directional signs are crucial to guide visitors to their destinations.
The graphics must be memorable for visitors to easily return to their vehicles. We designed large colorful wall graphics on each level
of the garage to identify the level and location of the elevators. Garage graphics are an economical way to provide a strong, lasting
project identity for both tenants and visitors.